Course Description
Course Description
Top-Notch Faculty
Exhaustive Course Curriculum
Guaranteed Job Interviews
Skills Covered
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Marketing
Lead Generation
Design Thinking
Campaign Management
Email Marketing
Tools and Technologies
International Certifications
Google Ads Measurement Certificate
Google Ads Creative Certification
Google Ads Search Certification
Google Ads Display Certification
Google Ads Shopping Certification
Google Ads Video Certification
Google Ads Apps Certification
Hubspot Inbound Marketing Certification
Projects
Project 1: Search Engine Optimization Project
- Learners will perform keyword research using a keyword planner. This will be followed by creating a meta title and description. They will then write a 600-word SEO-friendly piece of website content and build external inbound links (backlinks). Finally, they will perform an SEO competitor analysis and provide suggestions for improvement.
Project 2:Search Engine Marketing Project
- Learners will perform keyword research using a keyword planner, with average bid value. They will design a landing page wireframe and perform Google ad simulation, alongside troubleshooting of ad scenarios. They will create a search campaign with ad extensions and finally come up with a display or video campaign.
Project 3: Social Media Marketing Project
- Learners will perform competitor analysis and target audience research for paid Facebook and Instagram ads. They will create a Facebook lead generation campaign. They will also perform target audience research for Linkedin, as well as ad copy analysis, and create a LinkedIn campaign. Finally, they will come up with a social media calendar.
Career Progression and Salary Trends
Learning Path
Why ExcelR
Industry-Based Course Curriculum
6 Value-added courses
Work hands-on with 70+ labs and assignments, and 1000+ interview preparation questions
Guaranteed job interview calls with our 5000+ hiring partners
Support through WhatsApp, Calls, & Emails
Lifetime eLearning Access
Course Curriculum
Course Curriculum
Module 1 - Introduction to Digital Marketing
- What is Marketing
- What is Digital Marketing
- Difference between Digital Marketing and Traditional Marketing
- Why Digital Marketing is important
- Components of Digital Marketing
Module 2 - SEO Search Engine Optimization
- Introduction
- What is SEO
- Types of SEO
- Types of Keywords
- What is Keyword Research
- How to choose right keywords for your business based on context
- Keyword Research Process
Module 3 - SEO Keyword Research
- Keyword research with tools
- Practicals
Module 4 - SEO On-Page SEO
- Meta Title Meta Description Meta Keywords
- "Module SEO On-Page SEO
- Header Tags URL Structure Image ALT Tags
- Keyword Density
- Keyword Prominence
- Content Strength
- Freshness of Content
- Plagiarism
Module 5 - SEO - Content Writing & Marketing
- Basics of Content Writing
- What is Content Marketing
Module 6 - SEO Technical SEO
- Page Speed
- Secured Sockets Layer
- Sitemaps
- Robots Exclusion Protocol
- Mobile Friendly
- Accelerated Mobile page
- Bounce Rate
- Session Time
Module 7 - SEO Off-Page SEO
- What is Off-page
- Internal Links / External Links
- Inbound Links / Outbound Links
- Dofollow Links / Nofollow Links
- Page Rank / Page Authority / Domain Authority
- Link Juice
- Various Off Page Submission
- Competitor Backlinks
- SEM Rush / Ahref
- How to use Site Operators
- Guest Posting
- Directory Submission
Module 8 - SEO Off-Page SEO/ Website Audit
- Competitor Backlinks
- SEM Rush / Ahref
- Complete SEO Website Audit
Module 9 - 10 Analytics Google Search Console
- What is Search Console
- Search Console Integration
- GSC Analytics
Module 10 - SEM Search Engine Marketing
- Advantages of SEM
- Types of Network
- Types of Campaigns
Module 11 - SEM Search Engine Marketing
- Ad Rank Formula
- Basics of Bidding
- Quality Score
Module 12 - SEM Search Engine Marketing
- Landing Page Optimization AND Building Wireframe
Module 13 - SEM Keyword Research
- Keyword Research
- Keyword Match Types
Module 14 - SEM Search Engine Marketing
- Types of Ads
- Types of Ad Extensions
- Ad Copy Creation
- Auction System, Bidding Strategies
- Google Ads Campaign Simulation
- Google Ad Campaign Creation
- Google Ads Real time Data Analysis and Troubleshooting Real Time Scenarios
- Display/ Video Campaign Set up
Module 15 - SMM Social Media Marketing
- Introduction to Social Media Marketing
- Identify Objectives
- Understanding Target Audience Behavior
Module 16 - SMM Facebook Marketing
- Facebook as a Tool
- Organic Algorithm
- Facebook Business Assets
- Business Page Creation
Module 17 - SMM Facebook Paid Advertisement
- Facebook Ads Manager
- Objectives
- Ad Placements
- Custom Audience / Lookalike Audience
Module 18 - SMM Facebook Paid Advertisement
- Detailed Targeting Audience Research
- Budgeting
- A/B Testing
Module 19 - SMM Facebook Campaign Creation
- Ad Account Creation
- Campaign Level
- Ad Set Level
- Ad Copy Level
- Tracking – Facebook Pixels
Module 20 - SMM Instagram Marketing
- Optimization Techniques
- Content Marketing
- Influencer Marketing
- Instagram Algorithm
Module 21 - SMM Video Creation
- Instagram Reels / Video Creation (Invideo)
Module 22 - SMM LinkedIn Profile Optimization
- Personal Profile Optimization
- Creative Summary
- Ranking Optimization
Module 23 - SMM LinkedIn Paid Marketing
- LinkedIn Business Pages
- Ad Account Creation
- Target Audience Research
- Ad Account Creation
- Campaign Creation
Module 24 - SMM YouTube Marketing
- Importance of Youtube
- Influencer marketing in youtube
- Video SEO
Module 25 - SMM Youtube Studio
- Creator Studio
- Upload Video
- End Screen Annotations
- Information Cards
- Video Editing in Youtube
- Monetization
Module 26 - Wordpress Website Structure
- What is Domain
- What is Hosting
- What is a Website
- What is CMS
- Buying a Domain and Hosting
Module 27 - Wordpress
- Website Development with WordPress
- WordPress Installation
- What is a theme
- Theme Installation
- What is a Plugin
- What is a Page Builder
- Creating Pages with Wordpress
- Create a Sub Domain
- Install Wordpress
- Install Themes
- Create Pages
- Install Plugins
Module 28 - Analytics Google Analytics
- Understanding GA4’s functions and features
- Setting up Google Analytics 4
Module 29 - Analytics GA 4
- Creating custom events in GA4
- Exploring the pre-built reports in GA4
Value Add Courses
Data Studio
- FUNDAMENTALS:
- Introduction
- Benefits of Google Data Studio
- Principles of data visualization
- Interface features
- Dimensions and metrics
- REPORTS:
- Connecting data sources, including Google Analytics and Google Sheets
- Visualizing your data inside Google Data Studio
- CUSTOMIZATION:
- Adding a date range
- Adding a filter control
- Using filters
- Layout and styling
- Sharing dashboards
- Exporting
- User permissions
Amazon PPC
- What is Amazon PPC?
- Why is PPC important for Amazon sellers?
- How to create an Amazon PPC strategy
- Choosing which type of Amazon PPC ad is right for your business
- Sponsored Product ads
- Automatic targeting
- Manual targeting
- Sponsored Brand ads
- Sponsored Display ads
- Keywords research / types
- Excercise
Budget pacing & Advanced Optimization Techniques
- Budget Pacing
- How Google Ads budget pacing works
- What Daily and monthly spending limits
- What the Budget Report is to understand your
- campaign budget pacing & spend limits
- Creating Budget Pacing Reports
- Example
- Advanced Optimization Techniques
- Create an “Impression to Conversion” (ITC) column
- Add more exact keywords
- Use In-Market Segments in Google Analytics
- Example
Excel Essentials
- Data Formatting and Formulae
- Tables
- Colour Fill
- Copy Formatting
- Fonts,
- Number Formats
- Deleting/Inserting Rows & Column
- Freeze/Unfreeze Rows & Columns
- Find & Replace
- Aggregate Formulae:
- Sum & Sum If
- Subtotal
- Formulae
- Round Off
- SUM
- SUM IF
- SUBTOTAL
- COUNT
- COUNT IF
- Logical and Lookup Functions
- TRIM
- CONCATENATE
- IF
- AND
- OR
- VLOOKUP
- Data Management
- Sort & Filter
- Data Formatting
- Text to Columns
- Remove Duplicates
- Pivot Table
- Charts
Email & Affiliate Marketing
- Email Marketing
- What is Email Marketing
- How to build list
- Content Analysis
- Data Segmentation
- Campaign Creation Using tools
- Affiliate Marketing
- What is affiliate marketing
- Life cycle of Affiliate Marketing
- Different ways of affiliate marketing
- Becoming an affiliate
- Blogging
- Writing a blog promoting affiliate products
Design Thinking (Self Paced)
- Design Thinking (Canva)
- Design thinking process
- What is Canva?
- Creatives using Canva
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